How to De-Risk the Creation and Moderation of User-Generated Content

How a Web site moderates its UGC is an essential part of its online brand identity. While some Web sites allow an open sharing atmosphere where almost anything goes, others ensure that UGC not only meets the highest standards but also reflects positively on the brand. The persona of a Web site is reflected in its approach to and consistency with determining which UGC is acceptable vs. not acceptable. To generate traffic, some Web sites may be very minimally moderated, often at the expense of overall public perception. Web sites with established, strong brands known to be familyand age-appropriate often require a more sophisticated approach toward UGC moderation.